The Nigerian Institute of Public Relations (NIPR) has lamented that the influx of quacks in the Nigerian public relations terrain has become a burden to trained practitioners, who are keen on repositioning the country for optimum local and international benefits.
Speaking on the effect of leaving national reputation management in the hands of quacks, the President and Chairman Governing Council, NIPR, Dr. Mohammed Abdullahi, said it was regrettable that the industry has a chunk of quacks who parade themselves as PR practitioners in Nigeria.
Abdullahi, who spoke at the institute’s induction of 170 first Mandatory Continuing Professional Development (MCPD) members for year 2013, stated that leaving the reputation management of the country to unqualified people on the street would have embarrassing implication on the image of the people of Nigeria.
Also speaking at the event, the National Orientation Agency, (NOA) Director General, Mr. Mike Omeri, identified media as a critical mass towards rebuilding the nation’s delicate image and reputation. To this end, he tasked media practitioners on the need to change their reporting style as a critical national duty towards fostering desirable national reputation.
The DG spoke on the paper entitled ‘Nigeria’s Centennial Celebrations-Constructing Social Bridges, Concretising Relationships and Building National Reputation’.
He said: “The current trend that focuses largely on putting every negative event that happens in this country on the front page of newspapers will not enable good national reputation. He however urged politicians to make efforts to fulfill their electioneering campaign promises once they win election and assume leadership positions.”
Speaking on Nigeria’s centennial celebration, the DG said “one of the greatest challenges we face as a nation is the penchant to over play the negative things that happen in the country while neglecting to celebrate the positive things, thereby portraying the country as a place where only bad things happen.”
He called on traditional rulers to adopt strategy for constructing social bridges across tribes and religions. “At the NOA under my leadership, we have adopted multi-pronged, multi-sectoral approach to constructing social bridges that should heal some of our national wounds,” he said.
On concretising relationship, Omeri said the agency has initiated an exchange visit for traditional rulers believing that this will help towards breaking down barriers and encourage national multi-cultural relationship.