Rihanna and Taylor Swift top the 2012 MTV EMA list with six and five nods each after MTV unveiled the nominees for its annual celebration of the biggest musical artists from all over the globe. Justin Bieber and Katy Perry have four EMA nominations each, followed by a roll call of acts, including Lady Gaga, Nicki Minaj, Lana Del Rey and newcomers Carly Rae Jepsen and Fun. Taking place at Frankfurt’s historic Festhalle on November 11, the 19th annual MTV EMA will be broadcast live across Africa on MTV Base (DStv Channel 130) on the same day at 22:00 CAT before another broadcast a day after
Rihanna and Taylor Swift will both compete for the Best Female and Best Pop titles, and will vie against other well-known trendsetters in the brand new Best Look category, which highlights the most unique and eye-catching personal styles emanating from the music world. Rihanna is also up for Best Song and Best Video for her smash hit “We Found Love” and Biggest Fans, while Swift received nods for Best Live and Best World Stage. Hot off his wins last year for Best Male and Best Pop Justin Bieber could repeat in those two categories, and he also attracted nods for Best World Stageand Biggest Fans, while two-time EMA host Katy Perry will battle for Best Female, Best Pop, Best Video for “Wide Awake” and Biggest Fans.
Also, given the resurgence of electronic music, MTV is reintroducing the Best Electronic category to honour the biggest names in that genre. Africa’s hottest contemporary artists could also be in the frame for an EMA award, as Sarkodie, Camp Mulla, Wizkid, Mi Casa and D’Banj fight it out for a slot in the Worldwide Act category, where they will compete against their peers in India and the Middle East. The final Worldwide Act nominees from each region (Europe, Latin America, North America, Asia Pacific and Africa/India/Middle East) will be announced on October 30 before the winner is named at the show in Frankfurt.
Other notable EMA nominees include Lady Gaga, Carly Rae Jepsen, fun., Lana Del Rey, Nicki Minaj, Jay Z and Kanye West, who are each up for three EMA nominations, while Green Day, Gotye, Pitbull, Rita Ora, Flo Rida, Muse, Arctic Monkeys, Jack White and One Direction are up for two awards.