General Manager, Corporate Services for MTN, Mrs. Funmi Omogbenigun, while responding to questions as to whether telecoms promos and lotteries were actually responsible for network congestion as claimed by NCC, and what could be done to address the issue, said: “We have received correspondences from the NCC pertaining to the matters referred to in your enquiry and it is receiving our attention.”
Promos that Attracted NCC’s Big Stick
Some of the promos that moved NCC to place indefinite ban on promos and lotteries included the MTN N1 billion Promo; MTN Automania promo, where people were fascinated with 100 Cars in 100 days; the MTN Ultimate Wonder promo, where aeroplane, valued at $400,000 (N64 million), was used as the winning star prize.
A 27-year-old female student from Port Harcourt who won the star prize, was given the option of either owning the aeroplane or get the cash value of N64 million.
Others were the Globacom ‘Text4Million Promo’, Glo ‘Win and Rule Promo’, ‘Glo End of Discussion Promo’, Airtel ‘Recharge and Win Promo’; Airtel ‘100 millionaires Promo’, among several others.
In the MTN Automania Promo, 100 Hyundai cars were released for grab in 100 days, and customers were asked to text ‘Yes’ to a short code, ‘1010’ to participate in the promo.
For the MTN Ultimate Wonder promo, new and existing subscribers were asked to recharge with a minimum of N200 to qualify for weekly draws, while a recharge of N300 and above for the duration of the promo, qualified a subscriber to win the grand prize of aeroplane or its cash equivalent of N64 million. The promo also promised one weekly star prize winner with N2 million plus 100 weekly consolation prizes of N50, 000.
In the season 3 of the Glo ‘Text4Million Promo’, customers were winning cash prize running into hundreds of thousands of naira and millions of naira. The promo promised existing and potential Glo subscribers the chance of winning from N30,000 to N3 million daily or N6 million weekly. It came with monthly prize of N12 million cash and a grand prize of N24 million cash, in addition to consolation prizes of iPods, Samsung Galaxy Tabs, HP laptops and N500 worth of airtime for 100 winners daily.
Mr. Shittu Shodeinde, a businessman, who trades in electrical cables, and who is a single subscriber, out of the over 20 million Glo subscribers, won N12 million in the Glo Text4Million Promo.
The monetary attractions, convinced many subscribers to subscribe to the various promos, which largely caused congestion across networks, according to NCC.