By Emma Okonji
MTN last week, launched a state-of-the-art customer centre in Lagos, called the Yello City. It is designed to meet customers’ needs through installed modern devices that are driven by modern technology.
Speaking at the launch, Chief Executive Officer of MTN, Mr. Brett Goschen said MTN invested N198 billion ($1.3 billion) in network expansion in 2012 and that it would invest same amount in 2013 for the same further network expansion,
. He explained that part of the money was invested in setting up the Yello City that was launched last week in Lagos.
According to him, “the Yello City has been built in order to give our esteemed customers ready access to a wide selection of MTN products and data/ Information and Communications Technology (ICT) services in a conducive environment.”
MTN deployed significant resources into building the facility and many others in the future only because the future of our business is in data and ICT services. We want our customers to enjoy an MTN branded experience each time they walk into a Yello City. My belief in this respect was further re- enforced when I recently spent a day serving customers in one of our Lagos outlets. I am elated that MTN customers are really very sophisticated, technology-savvy, and abreast with the latest advances our ever- evolving industry. That is why as the market leader, we simply must constantly push the boundaries and meet the ICT needs of our customers,” Goshen said.
It is expected that new and potential customers who visit the Yello City Service Centre will receive personalised assistance from in-house specialists who have been trained to provide useful information about various products and services of MTN.
The products and services range from a bouquet of ICT services and products aimed at small, medium and large businesses.
“Aside from the enormous investment that we are making with the roll out of several Yello City outlets, we remain committed to improving our end-to-end customer experience, from the way we communicate our products, to the actual customer experience in all our 16 service centres and 102 connect stores nationwide. We are also committed to delivering quality service on our network,” Goschen said.
Speaking on the N198 billion investments in 2012, he said it covered the extensive network optimisation and swap out exercise, which MTN embarked on in June 2012 and which is now at an advanced stage.
“The aim of this project is to significantly enhance our current network capacity and provide much improved quality of service to our customers, as well as to make our base stations more environmentally-friendly through installing hybrid alternative energy solutions,” he said.