As part of its Corporate Social Responsibility initiative in Nigeria, Moneygram International has concluded arrangements to flag off the 2012 edition of its ‘Gear Up for School’ consumer reward program.
According to a statement issued by the company, through the CSR initiative, MoneyGram would distribute learning materials to thousands of public school students drawn from the south-west and South-south regions of the country.
The statement further stated that ten (10) female undergraduates drawn from three tertiary institutions in Edo State are billed to receive monetary donations under the yearly MoneyGram Girl –Child Education Sponsorship Initiative (GESI). In addition customers of the brand stand the chance to win gifts whenever they receive a MoneyGram during the period.
Through the project, the company in conjunction with its agent banks in the country, annually distributes educational materials at the beginning of the academic session to thousands of indigent pupils in select grassroots public primary schools. This is to underscore the primary commitment of the company to the provision of sound education to the Nigerian child, especially indigent pupils at the grassroots.
Girl-Child Education Sponsorship Initiative (GESI) was instituted in 2010 as the company’s way of celebrating Nigeria’s 50thindependence anniversary. It was then stated that the scheme was instituted as an extension of its commitment to encouraging female education as a catalyst for national growth and development. The scheme awards scholarships to twenty (20) brilliant but indigent female undergraduates annually.
Restating its unwavering commitment to education in general and girl-child education in particular, MoneyGram’s Marketing Director for Africa – Sabine Bauchau noted “education is one of the key reasons why customers send money to their loved ones in Africa and Nigeria. We are glad to support and encourage the aspirations of our customers to ensure the upliftment of their kith and kin back home here in Nigeria, through education.”