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Mercedes-Benz Actros On A Winning Streak

10 Nov 2012

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 Mercedes-Benz Actros 2012

With two prestigious design awards in its kitty, the Mercedes-Benz Actros is, undoubtedly, living its reputation as the flagship truck from Mercedes-Benz, WRITES OLAOLU OLUSINA

Though there is no doubting the fact that Mercedes-Benz Actros is the flagship truck from the German auto giant, Mercedes-Benz, the winning streak of the rugged truck is an attestation to the fact that the truck is truly living its reputation.


Rugged and imposing in every way, the giant truck appears unstoppable, especially with the recent winning of two prestigious design awards: the German Design Award 2013 in the “Transportation and Public Space” category and the “Focus in Gold 2012” award from the Design Centre Stuttgart.


The truck actually won over the jury with the high quality and ergonomics of its interior and the consistent exterior design of the various vehicle variants. Following the “red dot” design award from the Design Zentrum Nordrhein-Westfalen, the Actros has now received three important awards for its design.  


And the Mercedes-Benz Commercial Vehicle Design Director, Kai Sieber, is quite excited at this development. “We are incredibly proud of how perfectly form follows function in the Actros. That is why we naturally are very pleased about this special recognition in the form of these coveted international design awards, ” he said in a statement.


Manufactured from the Mercedes-Benz assembly lines in Wörth, Germany, the Actros has also remained a winner on the Nigerian roads and  a favourite for haulage and construction. The unmistakable design of the new Mercedes-Benz Actros is as exceptional as the truck as a whole. Its look developed specifically for a long-distance truck, is powerful, masculine and dynamic. These lines lend the Actros an overriding aura of excitement and its own unique character.


Ideal for long-distance transport and introduced in response to continuously growing requirements for convenience, profitability, driving dynamics and portfolio diversity, the new Actros was developed from the ground up. The diversity of the portfolio, in particular with regard to equipment options and model variants, offers the perfectly configured vehicle for virtually any type of operations in long-distance transport.


Indeed, the Actros is the first truck to have been developed uncompromisingly under the “Trucks you can trust” premise. Among other things, this means that the Actros has undergone 2,600 hours of fine-tuning in the wind tunnel, 50 million kilometres of engine testing on test rigs and in real-life operation, and 20 million kilometres on the road. It is , in fact, the first and, to date, only truck which has been developed rigorously to comply with the Euro VI emissions standard.


Managing Director, Weststar Associates Limited, authorised general distributor of Mercedes-Benz in Nigeria, Mirko Plath, said much of the development work focussed on aerodynamics. “The Actros spent some 2,600 hours in the wind tunnel – never before has a truck been developed and tested so extensively in a wind tunnel. Its aerodynamic design is one of major factors behind the reduction in fuel consumption compared to its already highly economical predecessors,” he added.


The German Design Award is conferred by a 30-member jury from the Design Council. This year,  the panel of judges evaluated some 1,500 submissions in 10 categories and declared the Actros the winner in the “Transportation and Public Space” category. Evaluation criteria were design quality, level of innovation, brand value, functionality, ergonomics and environmental compatibility. The official award ceremony of the German Design Award will be held at the “Ambiente” trade fair in Frankfurt in February 2013.


The Actros was also honoured by the Design Centre Stuttgart with the “Focus in Gold 2012” award in the “Vehicles” category. A wide variety of products in 17 categories contended for the International Design Award Baden-Württemberg.


At the award ceremony in Ludwigsburg in October, the “Focus in Gold 2012” award was presented to Mercedes-Benz Commercial Vehicle Designers,  Kai Sieber and Bertrand Janssen. A 1:4-scale model of the Mercedes-Benz Actros will furthermore be on display in Ludwigsburg for several weeks.


The Design Centre Stuttgart has been organising the design product of the year competition since 1962. Sponsored by the German state, Baden-Württemberg, the institution is the oldest of its kind and the only state-run design centre in Germany. 

Tags: Business, Featured, Mercedes-Benz, Nigeria

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