In line with the World Health Organization’s (WHO) theme for the World Health Day 2013, foremost wholesale, retail, and dispensing healthcare and pharmaceutical chain in Nigeria, Medplus has announced a week-long free blood pressure assessment for the public.
This was contained in a press statement issued and signed by its Managing Director, Mrs. Joke Bakare.
Mrs. Joke Bakare, in the statement, said the week-long initiative is coming on the heels of the 2013 edition of the World Health Day which is focused on the control of blood pressure and cutting the risk of heart attack and stroke.
Bakare said :“I am very pleased to announce that we would be offering free blood pressure assessment exercise to Nigerians at some of our healthcare stores in Lagos as a demonstration of our corporate social responsibility to the society. This initiative is closely planned in support of the World Health Organisation campaign goal for the World Health Day 2013 which is to reduce heart attack and stroke.”
The statement added that her healthcare company, Medplus, in addition to the free blood pressure assessment would embark on a 1-day radio enlightenment campaign tagged: ‘Medplus Quarter Hour on Blood Pressure Control’.
According to the statement the radio campaign is conceptualised to promote and achieve the WHO objectives for the World Health Day 2013 which is primarily to raise awareness of the causes and consequences of high blood pressure; provide information on how to prevent high blood pressure and related complications; and encourage self-care to prevent high blood pressure such as regular blood pressure monitoring with BP Monitors.
“A medical expert representing Medplus will be on air in company with a prominent radio presenter to educate, inform, and enlighten the audience about everything on blood pressure.
“The Medplus Quarter Hour on Blood Pressure’ is designed to be interactive, promises to be educative and entertaining given that both the presenter and the expert will engage the radio audience with health tips on blood pressure control and ask questions to elicit response from the audience,” the statement said.