By Mary Etienne
In commemoration of this year’s Easter celebrations which coincides with the Lagos Carnival jamboree, Maltina, a non-alcoholic malt brand from the stable of Nigerian Breweries, is set to reward consumers with free gifts during the carnival. The brand is a major sponsor.
To this end, management of Nigerian Breweries has announced that it would go a step further in ‘Sharing Happiness’ by giving out hundreds of movie tickets to consumers to see any movie of their choice in company of a loved one.
According to the company, consumers can win movie tickets via the Maltina Facebook and Twitter accounts. Winners are expected to emerge from Lagos, Abuja, Port Harcourt and Enugu. Also during the carnival, consumers who visit the brand’s stand will get a chance to win lots of wonderful gifts.
Commenting on the sponsorship, Senior Brand Manager, Maltina, Mrs. Ngozi Nkwoji, reiterated the fact that the brand was all about “sharing happiness”.
“The Maltina story has always been the story of sharing, friendship, togetherness and a good time with loved ones. It is all about bringing the people together in an atmosphere of friendship. And what better way of bringing people together than by providing them with what makes living enjoyable, that is the brand promise we stand upon, that is why we want to make this Easter celebration memorable.”
Last year, the promoters of the brand gave out five furnished apartments in the high-brow Lekki axis to five lucky winners. They also gave out cash prizes of N1million, N100,000 cash, which came in form of Maltina branded ATM cards.