Local Soap Manufacturer Promises to Crash Market Price

12 Nov 2012

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Orange Drugs Limited office

By Crusoe Osagie

Orange Drugs Limited has promised to remain on track in its efforts to crash the costs of soap in the Nigerian markets and save the country foreign exchange by producing soaps that will compete favourably with imported brands in terms of quality.

The company said it was committed to giving Nigerians more value for their money while consolidating on its position as market leaders in the soap manufacturing sector.

At the unveiling of its new advanced formula antiseptic/antifungal soap product known as Delta Bodyguard, the General Manager of the company, Shonell Oushun, said that the new product was a result of the company’s vision of giving Nigerians only the best at a reasonable price.

She said that the company has set the ball rolling for crashing the cost of soaps in the market by being the only Nigerian company that produces soap base or glycerin, a major ingredient in soap making which was being imported before their recent efforts.

“The production of soap base by our company, apart from creating more employment opportunities will also be saving the country a lot of foreign exchange and help in crashing the costs of soap in the medium and long terms,” she said.

The Plant Manager, Henshaw Nwaorgu, disclosed that the concept of the new Delta Bodyguard soap was a result of efforts by the company to sustain the fight against bacteria.

“Orange Drugs has advanced a formula that will surely raise the standard of antiseptic soaps in the markets. It is more effective and advanced than other products in the market today in the antiseptic segment because it is also effective against fungi,” he said.

He stated that as a brand, Delta Bodyguard has been fully certified by NAFDAC and also meets Standard Organisation of Nigeria (SON) NIS 515 2010 standards.
He explained that the soap contains TCC, TCN and Sulphur as active broad spectrum anti-bacterial and anti-fungal ingredients which guarantees a better performance and at the same time contains allantoin for mild skin care.

“The soap is also very good for children of school age because of their exposures to dirty playgrounds at school,” he added.

Also speaking the company’s sales and marketing coordinator, Ifeanyi Okafor, remarked that the new soap would further strengthen the Delta brand and consolidate its number one position in the market. He stated that the company has over 12 brands of soap doing very well in the market, and that at present the company controls about 35 per cent of total market share in the country.
“We believe in growing sales turn-over by volume and value, and that is the strategy which has made us market leaders and we will continue to sustain our position as an indigenous company with ingenuity in soap production,” he said.

Tags: Nigeria, Business, Featured, Orange Drugs Limited

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