Intel, a multinational chip maker, has commenced a new media campaign in Nigeria, tagged ‘Unveil Your Tomorrow’, which is designed to help Nigerians explore the business opportunities that abound in the country.
Announcing the campaign in Lagos at a recent media briefing, Country Manager, Intel, Mr. Olubunmi Ekundare said opportunities abound in Nigeria and that Intel would help Nigerians harness their potentials through the campaign.
He said Intel would use the campaign to create a better tomorrow for Nigerians, by helping out in developing great ideas that will come from citizens. The campaign platform will allow Nigerians come up with great ideas about what they have in mind that will position the country on a futuristic path of progress.
Intel intends to use ‘Unveil Your Tomorrow’ to connect and engage Nigerian Information Technology (IT) consumers and youth, through various campuses activities, social media platforms, music and different intellectual opportunities to help unlock innate potentials through the use of technology.
“The campaign is borne out of the fact that Intel is not just a global technology giant and chip maker, but seeks to develop technologies, products and various initiatives to continually advance how people work and live, and work with different partners and stakeholders and the community to help people experience technology better,” Ekundare said.
He called on young and talented Nigerians to follow the campaign on the Intel facebook page, facebook.com/intelnigeria, to suggest ideas that could be developed and supported by Intel. Ekundare said the company would assist in various ways that may include creating access to computers, creating access to internet connection, content development, among others.
Launched in September 24, 2012 on the facebook page of Intel, the site had 18,000 hits within few days, and the number of people that have visited the site, grew to 42,000 as at last week.
“We want to appeal to Nigerians to take advantage of the campaign because there are lots of opportunities that are yet to be discovered. There is so much that is great and exciting about the Nigerian spirit, talent and energy, and Intel desires to unleash the power with the new campaign to do more through technology,” Ekundare said.
The Country Manager also announced the expansion of Intel’s business operations in Nigeria with the fresh appointment of seven Nigerian experts, as strategy to further boost its campaign. The expansion plan, according to him, would mark the extension of Intel’s footprint in West Africa and underline its commitment to supporting its partners and customers’ network.