Nigeria’s tyres and batteries marketing giant and leading automobile servicing company, Infinity Tyres Limited, has kicked off its annual customers reward promotion tagged, “Value Drive Promo.”
The promo is a scratch card incentive scheme where customers scratches a card and wins instant prizes, ranging from face caps to N100,000 cash, upon every purchase made between now and the end of the year at any of the company’s sales outlets across the country.
Infinity Tyres Limited is the sole agent and franchise owner for premium tyre brands such as Good Year, Pirelli, CEAT as well as first-rate battery brand, Infinity Batteries in Nigeria.
Speaking at a media parley in Lagos to announce the commencement of the 11th edition of the promo, Managing Director, Infinity Tyres Limited, Mr. A.S. Chadha, said the customers were the reasons for the company’s success, hence the decision of the company to find suitable ways of rewarding them.
Expressing great excitement at the Value Drive Promo, Chadha said the yuletide season is a period the company always looked forward to, stressing that the promo is always an opportunity to give back to its customers. “This is the 2012 edition of the Value Drive Promo. The previous editions have made our customers happy; hence we decided to make it a tradition. We use this medium to reward their loyalty to our brands. They are the reason why we are here and we truly appreciate them,” he explained.
The Executive Director, Mr. Kanwal Bajwal, said Infinity Tyres has more exciting plans for its customers, explaining that aside the Value Drive Promo which had already begun, the company plans to expand its reach in order to serve the customers better.
The Head of Marketing, Infinity Tyres, Mr. Vikas Bahi, listed the range of prizes to be redeemed instantly to include pressure gauges, umbrellas, T-shirts, caps, tyre services such as wheel balancing, wheel alignment, nitro-filling as well as cash prizes up to N100,000.