Children celebrating Indomie
Dufil Prima Foods Plc, makers of Nigeria’s popular noodles - Indomie Instant Noodles - will sample over 9,000,000 people nationwide this year. This projection came about as a result of the company’s desire to surpass the 6,500,000 consumers sampled last year.
Speaking on this development, the Marketing Manager, Dufil Prima Foods Plc, Mr. Manpreet Singh, affirmed that the company intends extending the sampling to every geo-political zone in the country which are: North-Central, North-East, North-West, South-East, South-South and South-West. The sampling will be carried out on all flavours produced by the brand.
He stated that the intent behind the sampling exercise is to create excitement and increase the emotional connection between the brand and its consumers; as it is a way of reproducing a store experience in the consumer’s home.
“Our product aims at winning consumers by letting them try it before buying it. Sampling our consumers is important to us because it affords us the opportunity to have an idea of their preference, which no other medium can do, that is, putting physical products in the hands of a consumer, free of charge. This would further increase the bond between the consumers and the brand”.
Singh also stated that after the sampling exercise, consumers would have access to a website where they can let their opinion about the brand they have sampled known. The feedback gotten from the consumers would go a long way in determining what needs to be done to improve the brand to soothe consumers’ needs.
Also speaking on the sampling exercise, the Public Relations Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, ascertained that sampling of the brand is an ideal way to win customers’ faith in a brand because consumers feel that sampling gives them the actual experience of the product and they don’t have to risk any investment to buy it as it is free.
“The importance of enabling our consumers to sample the brand cannot be over-emphasised. This is so because some consumers’ especially prospective consumers are still anxious about the current economy and have become much more discriminating about their purchases. Some prospective consumers do not want to spend their money on a product they are unfamiliar with, so a trial experience will gear them towards becoming a consumer of the brand.”
The sampling exercise would be on all flavours of noodles provided by the brand and is expected to run all through the year.