Hewlett Packard Headquarter
Amaka Eze
Hewlett Packard (HP) has unveiled an expanded portfolio of new HP Deskjet Ink Advantage printers which has a capacity to cut printing cost for Small and Medium Businesses (SMBs).
The ink advantage printers enables quality printing choices and twice the number of pages printed for the same cost, for its consumers in Nigeria.
Channel Development Manager, HP, Mrs. Rita Amuchienwa, who unveiled the product to newsmen in Lagos, stated that with the new Ink Advantage printing systems, HP was making quality printing more affordable for home users and micro-business customers, enabling them to print up to two times the amount of pages for the same cost.
Amuchienwa also explained that the innovative HP Ink Advantage system would allow students users to shine by printing education content and outstanding school projects affordably, while home- and micro-businesses can enjoy reliable printing at low running costs.
“The exceptional reliability offered by HP Deskjet Ink Advantage printers also allows users to reduce the cost of printer damage and reprints from messy leaks, spills and clogged cartridges with the use of alternatives,” she said.
“HP has an unrivalled track record of bringing industry-leading innovation and choice to our customers. Our growing HP Deskjet Ink Advantage portfolio will offer more affordable choices that allow our customers to print more at a lower cost, without sacrificing quality or reliability,” she added.
Also speaking , HP’s Product Manager for East West and South Africa, Mrs. Janet Thiong’o, said HP introduced the Ink Advantage series that enables customers to print up to two times the amount of pages for the same cost, because of its commitment to customers.
“HP’s new line-up of Deskjet Ink Advantage printers are enhanced with more features and faster print speeds than predecessors, while offering different price-points to address customers’ varying needs,” she said.
“The HP Deskjet Ink Advantage also allows for direct scanning to emails without a PC, thus saving time and cost for that SMB,” she added.