Harp Lager, a Guinness Nigeria brand and the official alcoholic beverage for the 18th National Sports festival themed ‘EKO 2012’, is championing the cause for responsible drinking as fans celebrate with their teams during the festival.
The brand ran a number of activities during the festival to create awareness and educate consumers about the benefits of responsible drinking.
At the opening ceremony for the Sports festival, artistes and key government dignitaries such as ace musician, Dare Art Alade, former Speaker of the Lagos State House of Assembly, Senator Olorunnimbe Mamora; the Commissioner for Transport in Lagos State, Hon. Kayode Opeifa, and other personalities signed the ‘Drink Responsibly’ boards to show their support for the campaign.
According to the Marketing Director, Guinness Nigeria, Mr. Austin Ufomba, the company through its brand has always played a leading role in promoting responsible drinking and safe driving.
“To facilitate and promote responsible drinking, Guinness Nigeria Plc has three principles in its approach namely: combating alcohol misuse, setting standards for responsible marketing and innovation, and promoting a shared understanding of what responsible drinking means in order to reduce alcohol-related harm,” he said.
“While Harp is associated with enjoyment and celebration, we must also promote the benefits of responsible drinking, particularly during the EKO 2012 festival and the holiday season in general. At Guinness Nigeria, we do not support irresponsible alcohol consumption, and always ensure that our promotions, promotional packaging and events do not encourage or support such activity,” Ufomba added.