Managing Director of Guinness Nigeria Plc, Seni Adetu
Guinness Nigeria Plc has identified with the 18th National Sports Festival, tagged Eko 2012, by supporting the sports fiesta with N100 million.
The Guinness’ support involves a cash donation of N30 million, and products activation and other marketing tools valued at N70 million, a gesture that has made the company the official alcoholic drink for the festival.
At the event held at the headquarters of the company in Lagos Thursday, the Managing Director of Guinness Nigeria Plc, Seni Adetu, said the firm was happy to be identified with the festival, acknowledging the vital role sports play in unifying the country.
“We are proud to be associated with Eko 2012 because for us, it is a delight and joy to be part of the sporting fiesta considering the role sports play in unifying people together. We have been looking for such opportunity to support sports and this is another way to show our support to Eko 2012,” he said.
In his remarks, Secretary General, Local Organising Committee (LOC) Eko 2012, Kweku Tandoh lauded the company for showing interest in the festival, saying, this was in line with the intention of the state to stage a public-private sector fiesta that would become a template for others to follow.
“We are glad that Guinness has decided to partner the LOC and the state to ensure that we stage a successful fiesta and we hope other corporate bodies will also come on board as the kick off of the games gets closer,” Tandoh said.
Also in attendance at the event was the Chairman, Marketing and Sponsorship sub-committee, Molade Okoya-Thomas.