Guinness Nigeria, one of the nation’s leading brewing companies, has partnered the Federal Road Safety Corps (FRSC) in a bid to encourage responsible and safe driving in the festive season. Guinness Nigeria and FRSC Lagos State team led an enthusiastic crowd of officials, staff and members of the public as it embarked on a walk to raise awareness for the ‘Don’t Drive Drunk’ campaign in Lagos.
Speaking, the Corporate Relations Director, Mr Sesan Sobowale, represented by the Head Sustainability and Responsibility, Mrs. Adrianne Nwagwu, said the campaign is part of Guinness Nigeria’s Responsible Drinking agenda.
“At Guinness Nigeria we are extremely committed to responsible drinking and enlightening the public about the values of responsible alcohol consumption. During the festive period especially we are eager to create increased awareness to ensure that Nigerians have an incident free experience. Partnering the FRSC is great for us because they are such a credible organisation and over the years we have all seen the fantastic work they have done in ensuring safety on Nigeria roads,” Sobowale said.
The campaign, which was flagged off with a road walk, began at the Headquarters of Guinness Nigeria at Oba Akran Avenue in Lagos, before leading a crowd of more than 500 individuals all the way to the bridge at Ikeja, down to Allen and back to the Head Office.
The ‘Don’t Drive Drunk’ campaign focuses on issues regarding health, safety and responsibility encouraging Nigerians to make the right decisions about driving after consuming alcohol.
Also speaking during the 7km walk, the FRSC Sector Commander, Lagos State, Commander Nseobong Akpabio, said the campaign is part of the FRSC activities to raise the level of awareness on the need for all road users to recognise that attitudinal change is a must in attainment of safe road culture.
He also applauded Guinness Nigeria Plc on the partnership and enjoined individuals to plug into the worthy cause. He further expressed the readiness of FRSC to partner any other organisation in line with Part 11 Section 10(3) (n) of the Federal Road Safety (Establishment) Act 2007 that the Corps is ready to cooperate with bodies, or agencies or groups engaged in road safety activities or in prevention of road traffic crashes on the highways because the corps has a burden to affect the sensibility of Nigerians especially at this period in the area of drunk driving, noting that road safety is a shared responsibility.
“Guinness Nigeria has proven itself to be a truly responsible company not just interested in making sales and profit but genuinely interested in the safety and well-being of individuals,” he said.
The ‘Don’t Drive Drunk’ campaign is one in many drink responsibly campaigns championed by Guinness Nigeria towards ensuring responsible practices by all concerned. The partnership between Guinness Nigeria and the FRSC is not a new one. A few months ago the company closed off the second phase of another campaign in partnership with the safety body as well as the Lagos State Ministries of Health and Transportation.