Guaranty Trust Bank Plc
By Abiodun Eromosele
GTB Asset Management Limited (GTBAM), the former investment and wealth management subsidiary of Guaranty Trust Bank Plc (GTBank), has changed its name to Investment One Financial Services Limited.
Following a management buyout, Investment One Financial Services Limited is now owned by the staff and management of the company as well as some selected investors.
Managing Director, Investment One Financial Services Limited, Mr. Nicholas Nyamali, who disclosed this during a media briefing to announce the development, said the ownership structure of GT Assets provided an opportunity for the company to choose a new name and identity that aligns with its aspiration, values and objectives.
He said: “The name ‘Investment One’ mirrors the organisation’s desire to be a one-stop shop for comprehensive investment services and the “first point of call” for insightful and innovative financial solutions. The name also reflects the firm’s strategic positioning as a service oriented firm that is responsive to the investment needs of its customers.”
While describing the logo, Nyamali pointed out that “The orange, grey and white colours connote the company’s warm yet cerebral, professional and trustworthy nature. The diagonal arrows signify dynamism, professionalism and forward thinking as well as the company’s desire to chart a sound investment direction for its customers.”
He explained: “The orange colour and logo shape were retained to remind the company of its roots as a ‘chip off the old block’ from its former parent company (GTBank). The company’s character and pedigree remains the same and we will continue to adhere to the cardinal tradition, vision and values since its formation as a subsidiary of the bank.”
Speaking further, Nyamali explained that the new payoff for Investment One Financial Services Limited, “forward thinking investment solutions”, underscores a commitment to delivering financial services backed by “our core values of service excellence, innovation and market insight to individuals and organisations looking for a partner to help them achieve their investment objectives.”
Investment One Financial Services Limited is licensed by the Securities and Exchange Commission (SEC) to provide fund management, trusteeship and investment advisory services. It has a wholly owned subsidiary licensed by the SEC and the Nigerian Stock Exchange (NSE) to provide securities brokerage services.
With the rebranding, the company’s business horizon is further broadened to deliver exceptional investment solutions in advising, executing, managing or transferring wealth to future generations, through its full complement of investment solutions.