By Raheem Akingbolu
As part of the moves to position Omo and bond more with its patrons, Unilever Nigeria has unveiled a new promo tagged ‘One Step to Dubai’, to reward consumers for their loyalty in the last five decades.
Giving the reason for the initiative, the company’s Brand Director, Mr. David Okeme, said Unilever has consistently ridden on innovation and sincere relationship with customers to sustain the leadership of the product in the market.
“For over 50 years, we have maintained the number one position in the Nigerian market, simply because we are in touch with our customers and always dance to the tune of their music. Aside constant innovation, we have thrived on our appreciation to our customers, who have remained loyal all the way,” he added.
Early this year, Omo strengthened its bond with its consumers when it rewarded them with gifts, including cars. This time, the brand has introduced ‘One step to Dubai’ promo, under which it is taking 50 consumers to Dubai for three days on an all-expenses-paid trip.
Other prizes to be won in the promo, which kicked off on November 8 till January 31, 2013, include 100 units of N50,000 shopping vouchers, 50 units of N100,000 shopping vouchers, 150 washing machines, 100 Blackberry phones, 50 i-Pads and 100 LCD TV sets.
The owners of the brand said the promo will only be on the Omo 250g, 500g and 1kg packs with an open-and-win concept. Consumers were advised to look out for the special promo packs with ‘win a prize’, open the pack and check inside the wrapper to reveal instant gift. Winners would be required to call a toll-free number, which is printed on the promo packs, for details on how to redeem their prizes.
Category Manager, Fabrics Cleaning, Nnenna Osi-Anugwa, reiterated the brand’s promise of stain removal in one step. “Omo will continue to deliver your best cleaning results, removing tough stains in one swift step.”
The brand had last two years engaged in community washing with Segun Arinze as its brand ambassador, a programme where mothers were also rewarded for using Omo.
In 2007, the brand owners introduced ‘Dirt is good’ campaign geared at changing people’s attitudes towards dirt, which highlighted that getting dirty allows especially children to learn, socialise and get some much needed exercise.
From the Lever Brothers Factory at Aba in 1962, to its current home at the Unilever NSD factory at Agbara, Omo has survived fifty solid years as Nigeria’s most advanced washing detergent.
This laudable achievement was met with fanfare in April, as audiences were made nostalgic with targeted advertising and Unilever Nigeria launched the new improved Omo that delivers brilliant results in One Step.