Globacom has commenced a new wave of subscriber empowerment campaign aimed at rewarding loyal customers, through its GloMade4Life Promo.
The new campaign offers Globacom subscribers the opportunity to win 52-seater luxury buses, mini buses, luxury taxes and cash prizes.
Called Made4Life, the promotion will reward over 1,500 Glo subscribers with mouth-watering prizes. It is open to both new and existing subscribers on both the prepaid and postpaid platforms.
Announcing details of the promotion at the press conference in Lagos on Monday, Acting Head of Marketing, Niyi Olukoya, said the first prize winner would go home with two 52-seater luxury buses, while the second prize will be won by three subscribers who will each go home with three 16-seater mini buses.
Nine lucky subscribers will win the third prize which is a fleet of 27 luxury taxis. Each of the winners will be presented with three taxis. The promotion is also offering a cash prize of N100,000 for 1,500 winners as fourth prize, Olukoya disclosed.
He said the essence of the campaign was to empower Nigerians by providing them with means of making money for life.
Made4Life will run for three months, from September 24 to December 24, 2012, with winners emerging through an electronic draw every two weeks .
Olukoya explained that the unique promo was conceived to reward subscribers in a unique way and empower them to be their own bosses by floating a transportation company.
“We have since inception been at the fore-front of rewarding customer loyalty. We have offered different kinds of promotions and prizes. This time, we decided to go a step further not only by offering fantastic prizes unprecedented in the industry, but also by structuring the prizes in a way to empower our subscribers to be ‘made for life’, and become managers of their own businesses. With a fleet of two 52-seater luxury buses, three 16-seater mini buses or three luxury taxis, the winner is afforded a rare opportunity to start off a transport company,” Olukoya said, adding that the objective is to create indirect employment in the Nigerian economy.
To ensure that the winners succeed in the transport business, he explained that Glo had concluded arrangements to provide financial management and wealth training for them. This, he noted, would provide them the skills to manage the business.
To qualify for the 16-seater buses, luxury taxis or the N100,000, the subscriber is expected to recharge with a minimum of N200, while a minimum recharge of N3,000 within the promotion period is required to stand a chance of winning the two 52-seater luxury buses grand prizes.