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Fayrouz Partners Darey to Celebrate Valentine

11 Feb 2013

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Nigerian Breweries Ltd

By Mary Etienne

Fayrouz, the premium soft drink from the stable of Nigerian Breweries, is partnering popular R & B singer, Darey Art Alade, to give music lovers the ultimate experience this Valentine with theatrical expressions of love.


The special Valentine concert titled ‘Love…Like a Movie’ will hold on February 17 at the Eko Hotel and Suites, Victoria Island, Lagos.
Senior Brand Manager Fayrouz, Mrs. Nnenna Ifebigh-Hemeson, said the partnership is anchored on the fact that the idea of music combined with theatrics is a novelty. “We want our consumers and Nigerians in general to enjoy this year’s valentine in a very unique way just like Fayrouz is a unique soft drink in a special class of its own. It will be a day to remember for a long time to come”. 


According to her “Fayrouz is the sparkling malt based premium soft drink that is refreshingly different, with natural ingredients, fruity flavours and golden colour also making it an original mixer for cocktails which will be served at the event ensuring the night will be classy, innovative, and unconventionally fun. This specially-designed event, Love…Like a Movie is also the maiden episode in the “Darey Presents...” series that is produced by Soul Muzik Records,” she said.


The songwriter, Darey, was quoted as saying; “We intend to create a magical experience that will stay with our fans for a lifetime. This concert is definitely one to watch out for as it is one of the very few concerts that will have a full display of exciting performances with theatric interpretation of powerful emotions, music, traditionally inspired dance/acrobatic performances and so many more.”
The event will also feature ‘cirque du soleil’ type performances, which according to the organisers, would be the best theatrical performances ever witnessed in Nigerian concert history.

Tags: Nigeria, Featured, Business, Nigerian Breweries

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