CEO of EbonyLife TV, Mo Abudu
By Oluwafunke Lasisi
Entrepreneurs in Nigeria can now actualise their various business visions and goals more easily through greater increase in their brand or product awareness made possible by highly discounted advertising opportunities through EbonyLife Xcel.
According to a statement made available to THISDAY, weekend, Xcel is the EbonyLife TV enterprise building package which empowers small and medium enterprises (SMEs) by helping them put their products and services in the faces of millions of customers across Africa via the DStv platform.
The package also includes EbonyLife TV working with Xcel business entrepreneurs on the conceptualisation and production of quality camera-ready TV commercials for their businesses for international broadcast.
The statement said EbonyLife Xcel is a unique opportunity for limited discerning entrepreneurs across the entire continent who have a business turnover of between N10m to N150m a year and who desire to grow their business by advertising on TV but who may have a limited budget to advertise through the medium. The Xcel proposition, it noted, enables entrepreneurs invest an agreed minimal amount per month for spot advertisements on the EbonyLife TV Channel. It added that the plan is designed to help deliver increase in the visibility of their products or brands, with the attendant result being an expansion in their customer base, revenue and profitability and customer loyalty.
“EbonyLife Xcel is an initiative for small and medium businesses in Nigeria who have built their companies from the ground up and are successfully creating significant and powerful brands that can stand shoulder-to-shoulder with their foreign counterparts,” said Head, Business Development and Strategy, EbonyLife TV, Abolade Durojaiye.
“These indigenous companies would benefit greatly from exposure on our various media platforms, and that is why EbonyLife TV is presenting them with unprecedented access at a discounted rate.”
The EbonyLife XCEL initiative, offers the production of a 30 second TV commercial and 100 advertising spots to run for a 13-week period during our advertising belts.”
She maintained that “This offer is unprecedented and we are confident that the exposure companies would receive will help expand their business and strengthen their brands. We are able to sustain this introductory offer because we made a decision in support of small and medium businesses; to celebrate the launch of the EbonyLife TV Channel with only 100 XCEL partners.”
CEO of EbonyLife TV, Mo Abudu, reinforced this position. “It is important to start to grow our indigenous, tried and tested brands into becoming international brands. For the first time ever, we offer growing brands a Pan African platform to stand shoulder to shoulder with the biggest and best brands globally, at an affordable cost,” she said.
EbonyLife TV is Africa’s first Global Black Media and Entertainment Channel set to produce and broadcast over 700 hours of premium and original African content Pan Africa on the DSTV platform, and globally on Sky TV in the UK and DISH in the United States, with roll out plans also including Brazil, Canada and other parts of Europe.