Managing Director, Eat’n’Go Ltd, Mr. Eric Andre
Customers have besieged the recently opened Eat’n’Go, a fast-rising restaurant group in Nigeria in highbrow Victoria Island. Since the outlet opened its doors to customers few weeks ago, Lagosians in the highbrow area have besieged the two world acclaimed food brands, Domino’s Pizza and Cold Stone Creamery to enjoy sumptuous taste of their offerings.
Domino’s Pizza is a renowned global leader in Pizza, while Cold Stone Creamery is bringing to Nigeria’s shore the best variants of Ice cream and cakes. The brand is partnering Guinness Nigeria Plc and Coca Cola Nigeria to cater for the discerning tastes of its niche market.
Managing Director, Eat’n’Go Ltd, Mr. Eric Andre, had promised that Domino’s Pizza brand would provide long lasting pizza experience to consumers. He said “Eat’n’Go is keen to excite your taste buds and wet your appetite with diverse global brands, and all these are done in line with our core values: putting people first, demanding for integrity, striving for customer loyalty, delivering with hustle and positive energy and winning by improving results every day”.
Mr. Jean-Claude Meyer, C.E.O. Eat’n’Go Ltd, said being the exclusive master franchisee for each brand allows restaurant ensures consistent delivery of same quality of service across its global markets.
Representative of Domino’s Pizza, Mr. Steve Olufemi Akinboro said the outlet, founded in 1960 in the US, is the world leader in pizza delivery operating a large network of company-owned and franchise-owned stores with about 10,000 stores in more than 70 countries around the world selling over 400 million pizzas yearly. He said Domino’s motto is “Sell More Pizza, Have More Fun!” because nothing could be more fun than making and selling pizza for a living
Nigeria is the first market for Domino’s in sub-Sahara Africa and this is no accident as Nigeria has become the trend-setter for this great continent. Our goal is to become Nigerians’ favorite restaurant and to make every customer a loyal one.
Guinness Nigeria Plc sales director described the event as a celebration of two great brands and aside his company is excited to partner the brands. In the same light, Coca Cola Nigeria managing director, Mr. Segun Ogunsanya also paid glowing tribute to the entrepreneurial spirit of Nigerians and gave kudos to the partnership describing it as a platform to share happiness.
Representative of Lagos State Deputy Governor expressed government support for the venture, saying such venture adds value to the environment through beautification as well as job creation.
Caption: Mouka Limited office
Mouka Drives Comfort in New TVC
Mouka Limited, manufacturer of mattresses and other polyurethane products, has launched a new TV Commercial to drive Mouka My Comfort Zone. The 45 seconds TVC, deployed in English and Yoruba languages, is built around Mouka as a brand that provides comfort throughout the critical life stages of an individual.
According to its Head of Commercial, Mr. Jude Abonu, the essence of the TVC was to connect the brand with its stakeholders. “Connecting with the people is at the heart of a listening company and it is this consumer engagement that fuels our innovative culture,” Abonu said.
He added that comfort is an inextricable part of people’s everyday life regardless of socio-economic class, pointing out that the television commercial is aimed at positioning Mouka as a provider of comfort.
The concept is built around Mouka as a brand that provides comfort throughout the critical life stages of an individual and the name of the campaign derives from Mouka’s central promise of adding comfort to life.
Other objectives of the campaign include driving preference for the Mouka brand across the country, sustaining top of mind awareness in key markets in the country and building brand equity for Mouka.
The TV Campaign is targeted at families within all income brackets and is shown in numerous television stations across the country.