Building on the ongoing success of the Drifta, Drifta USB and Walka, DStv Mobile, DSTV company has announced the launch of the iDrifta and Walka 7 – adding to its range of pioneering devices.
“The iDrifta is a plug and play mobile DVB-H receiver specifically designed for Apple mobile devices,” says Mayo Okunola, General Manager of DStv Mobile Nigeria. “It is portable and lightweight, and will allow users with Apple devices to enjoy all of the great entertainment they’ve come to expect from DStv Mobile.”
Compatible with the iPod 4th generation, iPhone 4/4S and iPad 1/2/3, the iDrifta is simple and intuitive to use. “After plugging it into your iOS device, the iDrifta device redirects the user directly to the DStv Mobile application on the apple store and the user only needs to download it for free to start watching their favourite programmes.” explains Okunola. “This means that viewers with Apple mobile devices can now access our full range of channels anywhere, anytime – from Sound City all the way through to SuperSport 3N.”
With DStv Mobile committed to remaining at the forefront of innovation, the iDrifta is a natural progression in the company’s strategy: “In order to continue to inspire, entertain and delight our subscribers, it is critical that we offer them the very latest world-class devices,” says Okunola. “The fact that Apple’s mobile devices are so popular, and that subscribers using these platforms will now be able to access our offering, makes this launch even more exciting for our brand.”
The iDrifta will retail at the recommended price of N9, 500 (Nine Thousand Five Hundred Naira).
“We will also continue using our learnings across Africa to enhance local subscribers’ experiences from both a content and technology perspective. This is a strategy that we’ve built on since first launching mobile TV in Nigeria in 2008,” adds Okunola.
In addition to the iDrifta, DStv Mobile revealed the Walka 7, launching first in Nigeria. The Walka 7 is a complete portable television with enhanced visual quality and no other device is required to view.
“The move to launch in Nigeria first was to satisfy the growing appetite for mobile TV in the Nigerian market” commented Okunola.
The device boasts a 7inch viewing screen that can be customized through 4 aspect ratio settings to optimize the viewing experience. In addition the Walka 7 has a battery life of 6 hours and audio is delivered via 2, 1.5 watt speakers. The Walka 7 recommended retail price is N18, 900 (Eighteen Thousand Nine Hundred Naira)
The same great channels in the genres of sport, music, general entertainment and children’s programming are available across all DStv Mobile devices and DStv Premium, Compact Plus, Compact and Family subscribers can access DStv Mobile at no extra subscription cost.
Both the iDrifta and Walka will be available from MultiChoice service centres and select retail outlets stores in September. The iDrifta is available from 12 September while the Walka 7 device will be available from 20 September in the following 10 cities: Lagos, Port Harcourt, Abuja, Ibadan, Kaduna, Aba, Onitsha, Enugu, Benin and Asaba in Nigeria.
DStv Mobile is the first company in Nigeria to offer world class digital channels on mobile devices to subscribers in the country. DStv Mobile’s range of channels include sports, general entertainment, indigenous and international movies, kiddies and news.
The company is also in the forefront of providing high quality mobile services such as DVB-H enabled mobile phones, Walka, Drifta and now the iDrifta which is designed for Apple products and Walka 7. Apple is one of the world’s most innovative brands which has witnessed significant consumer product uptake in Nigeria.