Lovers of Guinnes in Nigeria will join the rest of the world to celebrate Arthur Guinness Day in honour of the founder of Guinness brand with an assemblage of A list artists . The weeklong event has kicked off in many Guinnness markets globally.
Seni Adetu, Managing Director/Chief Executive Officer, Guinness Nigeria said the man and the drink are to be celebrated especially in the African continent. “The man Arthur Guinness was a visionary. In his time, he single-handedly revolutionised the brewing and drinking culture of millions in his home country of Ireland and subsequently across the world with his brewing techniques and dedication to community service. The ideals he stood for – integrity, resilience and achievement are embodied in the black stuff he created - Guinness Foreign Extra Stout.”
The first shipment of Guinness officially arrived on the African continent in 1827 in Sierra Leone. Since then the importance of this continent has continued to grow, with the first Guinness brewery outside the British Isles reaching Nigeria in 1963, followed soon afterwards with breweries in Ghana and Cameroon etc.
Austin Ufomba, the Marketing Director of Guinness Nigeria PLC in a statement said, “Every day at Guinness, we celebrate the remarkable life and legacy of Arthur Guinness – a man that believed in his vision and boldly stepped forward to revolutionize the brewing and drinking culture of millions all over the world since 1759 with the Guinness brand, a premium quality beer that is truly without equal.”
Today Nigeria leads the world by net sales of Guinness and is now the biggest Guinness market globally with four of the world’s biggest markets for Guinness coming from the continent. Each year African consumers drink the equivalent of 3.7 billion 330ml bottles of Guinness Foreign Extra Stout.