Controversy trailing the Airtel advertising account took a new turn Tuesday, when a Lagos High Court granted an interim injunction stopping the pitch.
The suit filed by Lagos-based advertising agency, PrimaGarnet, is seeking to halt an ongoing pitch process being organised by the mobile telecommunications company for its marketing communications business.
Local and foreign agencies are currently jostling to manage the company’s creative account, following the disagreement between its current agency - PrimaGarnet Ogilvy and its foreign affiliate, Ogilvy Africa.
Hon Justice Onyeabo, who presided over the case, ruled that the status quo on the Airtel business should remain pending hearing of the substansive suit on April 19, 2013.
Trouble had started, according to sources, when ScanGroup, a Kenya-based marketing communications company owned by one Bharat Thakrar, who was said to have over 50 per cent stake in Ogilvy Africa decided to begin operation in Nigeria.
But PrimaGarnet, the Nigerian affiliate of Ogilvy had kicked against the move, citing its affiliation agreement with the Ogilvy network which prevents the firm or any of its related companies from opening for business in the country.