Dr. Cosmas Maduka
Coscharis Motors, authorised distributors of the Jaguar Land Rover brand of luxury cars, last Monday opened an ultra-modern Jaguar Land Rover showroom at its soon-to-be-opened corporate head office in Lekki Peninsula, Lagos. Described as the biggest Jaguar Land Rover showroom in sub-Sahara Africa, the new Coscharis’ Jaguar Land Rover workshop is equipped with 38 car lifts of various types, two wash bays, one state-of-the-art spray booth and 26 tool boxes and many more.
Speaking at the occasion which was attended by 13 officials of Jaguar Land Rover UK and Jaguar Land Rover Sub Sahara Africa , President/CEO, Coscharis Group of Companies, Dr. Cosmas Maduka, disclosed that the painstaking effort to set up the showroom and workshop was immense, as he expressed gratitude to his company’s partners from Sub-Sahara Africa and the UK representatives present at the occasion. “Your efforts toward this remarkable showroom and workshop is an attestation of your desire to grow the Jaguar Land Rover brands in Nigeria,” he said.
According to Maduka, “Our intent is that every walk-in customer or prospect experience the Jaguar Land Rover brands right from stepping into this showroom and goes back to return repeatedly. It is also a statement that Coscharis Motors is beginning to enthuse the brand’s market-leadership in their respective segments into its showrooms. This is driven by the premium luxury orientation of the current Jaguar Land Rover philosophy, which is shifting from just capability to plush and luxury at its peak. This informs the new Land Rover pay-off - “Above and Beyond”.
“The showroom ambience is intended to engage you on a personal level with or without any guide from our sales consultants. To ensure this personal engagement, we have designed the showroom to be highly inter-active via the Jaguar Studio and a series of lounges and meeting rooms; a colour-trim and table is available too. The aim is to give customers the brand’s premium-feel right from the showroom.
“In addition, this facility offers proximity to majority of our customers and therefore, eases accessibility to our services. The workshop is structured to ensure faster and efficient service delivery. The objective is to decongest the workshop as fast as possible. We want to be proactive, work with time, and give value-for-money; since effective and high-quality after-sales service is the key to maximising sales.”
He reiterated that innovation in design, engineering, technology and customer satisfaction was at the core of Jaguar Land Rover business, and for Coscharis Motors, “this means we will continue to invest in sales and after-sales facilities, develop new technologies and enrich the skills of our employees to meet the needs of our rightfully demanding customers,” adding “The launch of the aligned Jaguar Land Rover models next year means a very interesting time for our customers.”
According to Maduka,” Our conviction is that now is the time to position the Jaguar Land Rover brands in their rightful leadership place, and emphasise our ambition to remain the auto market leader in Nigeria.”