Corporate Media, an advertising company has secured the franchise for the in-flight branding of Aero-Contractor, one of the major players in the Nigerian aviation sector. The agency has equally commenced plans to secure similar rights with other major airlines in Nigeria for branding purposes.
The Vice-Chairman of the company, Mr. Niyi Latinwo, who said it is the agency’s new resolve to use alternative media platform for clients’ business, dropped the hint in Lagos, recently. According to him, the agency, partnering MTN, one of the leading telecoms companies, has been using available opportunities in the passenger cabin of Aero to project their brand and various topical messages.
His words: “As part of our move in seeking alternative media for our numerous clients, corporate media is partnering with MTN in utilizing the various available opportunities in the passenger cabin of Aero to project their brand and various topical issues”.
Presently, Latinwo revealed, “the agency has branded the headrest cover of Aero airplanes for advertising”, stating that it is very effective as passengers are left with no choice than to see the message because it is right there in their face”.
He said since distraction is almost zero; recall rate for such advert is high, which is one of the key advertising goals. He further revealed that compared to other media, the effectiveness of this new platform is unparalleled as this is believed to be the reason MTN, is using the platform as part of its out-of-home advertising platforms.