Managing Director, Unilever Nigeria Plc, Mr. Thabo Mabe
By Raheem Akingbolu
Consumers in their hundreds recently celebrated Lipton Yellow Label Tea, a leading tea brand from the stable of Unilever Nigeria at an engagement platform, which was meant to add value to the lives of the brand’s patrons.
Tagged Lipton Tea Party, with the theme; ‘making success a Habit’, the event was organised by handlers of the brand to create awareness for tea and increase the equity of the brand.
Patrons of the brand, especially from the youth segment of the market, who were present at the event, displayed positive response during the interactive forum, as they raised salient personal issues for discussants to look into.
Speaking at the event, the Managing Director, Unilever Nigeria Plc, Mr. Thabo Mabe, said the company’s mission is to unlock the goodness of tea, hence, allowing people to drink better and to live positively.
According to him, the company would be using the platform to showcase the power of a switched-on mind and the things that could be achieved when one cultivate the right habits. He said; “Just like good habits, Lipton tea is pleasurable, invigorating and uplifting. It also contains Theanine, which sharpens the mind.
“These qualities of Lipton tea endear it to us, which are why from the moment our tea leaves are picked, to when the tea is brewed, we go extraordinary lengths to deliver natural goodness.”
The Brand Building Manager, Unilever Plc, Mr. David Okeme, said the Lipton Tea party is an event put together for young people who wants to achieve or aspiring to achieve in life and it’s about teaching them the habit of taking Lipton every morning to get the right start to the day.
“The reality is that in 8 out of every 10 homes, you will find Lipton; eight out of every 10 times that tea is consumed in this country, it is Lipton that is consumed. That is leadership that we quite comfortable with,”
“One of the uniqueness of Lipton is that we source all our materials from renewable sources; we got farms and the farms we pick our tea leaves from got practices that support sustainability. We source our tea from farms in east Africa and other parts of the world but the big chunk of the tea is got from Kenya.
It was an exciting evening charged with creativity and fun, where guests networked, shared ideas and discussed various topics while enjoying different blends of Lipton.
The launch of the industry networking platform was also spiced up with the introduction of a consumer promotion from the brand to say thank you to consumers for making the brand number one.
The new consumer called; Lipton Switch On & Win promotion, which began on October 2, will run till December 21 and was said to be the brand way of showing its appreciation to loyal consumers.
Some of the prizes lined up for win include 2 brand new Kia Picanto cars, a paid trip to Dubai for 10 lucky people, 20 Apple 1pads, 20 Samsung Galaxy Notes, 60 Home Theatre systems, 35 3D TVs, N100, 000 cash prize for 50 people and many more gift items.
To win any of the prizes, consumers are enjoined to buy Lipton and submit 15 tea tags to any redemption centre nationwide then qualify for a draw that would fortnightly.
Speakers at the Lipton Tea Party were Ex-Chairman, Federal Inland Revenue Service (FIRS), Mrs. Ifueko Omogui-Okauru, Toyosi Akerele, Funke Bucknor Obruthe, Mai Atafo and Gbenga Sesan – all respected professionals in their chosen fields.
The speakers are role models to Lipton’s core target audience, and their individual stories no doubt inspired guests and young would-be entrepreneurs to embark on their pursuits and quest for success with courage. Discussions were not only educative with a touch of inspiration that got the audience to switch on their minds for success but also interactive.
Explaining further the rationale behind the promo and the Tea Party, David Okeme, Brand Build/Marketing Director, Unilever Nigeria “While the promo is to say thank you to Nigerians for making Lipton number one, the event is to create a platform to enable people begin to build the right habit and one of it is certainly to drink tea and drinking tea means you drink Lipton.”
He debunked speculations that the promo was a strategy to arrest some short term marketing challenge the brand may be undergoing.
“At this time all over the world, this type of promo is running and if you go to Arabia, which is the biggest tea market, you are going to see a promo called ‘Dip and Win’, which is to say each time you drink tea there is something in it for you and we usually use fourth quarter to say thank you to our consumers”, he stated.