Olusegun Aganga

As the clamour for digital solution increases at local and international markets, Cogniko, a global brand in analytic and digital intelligence has extended its service to Nigeria.

At a media briefing organised to open the company for business in the market, its Country Director, Mr. Yemi Ibironke, said part of what the company would be doing in Nigeria is to help marketers establish accurate performance targets based on their investment outlay.

Ibironke, who revealed that Cogniko is beginning its operation with a new tool called ‘Analytic solutions’ stated that the new offering would help business owners to meet the increasing demands of marketers seeking to understand and maximise return on investments (RoI).

According to the Country Director, the firm also deals in the delivery of marketing analytics, research and strategic advisory to institutions in developed markets and Africa, adding that companies like Chase, Pfizer, Diageo, Verizon, AT&T, Dell and General Mills are among top brands that have engaged the company.

He said; “Cogniko Marketing Analytics Services helps marketers establish accurate performance targets based on their investment outlay, define performance indicators aligned to objectives – measure what matters, understand drivers of in-market campaign performance, and how to best align these drivers for optimal marketing effectiveness.”

Ibironke  also explained that Cogniko Research, Data and Digital Intelligence Services is key for marketers seeking better and more accurate insights into consumer trends, attitudes and behaviors to drive profitable growth.

He stated further that the firm offers a wealth of specialised digital intelligence solutions with best-in-breed methodologies and technology to ensure marketers have access to Real, Actionable and Timely customer insights.