Cisco's Study Reveals Customer Behaviour for Smartphones

20 Dec 2012

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Emma Okonji

Cisco’s study on internet habits among youth of 18-30 years old, highlights how the need to stay connected drives every facet of their lives, from work to shopping, friendships to family, using smartphones.

According to the 2012 Cisco Connected World Technology Report (CCWTR), smartphones now rival laptops as the single most desired device among people of 18-30 year old as they are seen as the most versatile and compact.

If they had to choose only one device, a third of respondents preferred a smartphone, while slightly more than a third favoured laptops, according to the report, which said that Smartphones have surpassed desktop computers as the preferred workplace device from a global perspective and are rated twice as popular as a desktop PC and three times as popular as a tablet.

The results are based on a survey commissioned by Cisco of 1,800 university students and young professionals aged 18 to 30 in some selected countries of the world.

The report examines how the young generation uses the internet and mobile devices to connect with the world around them, and reveals their behaviour, attitudes, issues, and concerns about the creation, access, management, and privacy of the enormous amounts of data being generated daily by smartphones, sensors, video cameras, monitors, and other connected devices.

According to the report, 60 percent of the18-30 year old found themselves sub-consciously or compulsively checking their smartphones for emails, texts or social media updates. Of those, women are more driven to connect: 85 percent of women versus 63 percent of men find themselves often compulsively checking their smartphone for text, emails, social media updates. Over 40 percent of respondents would go through a “withdrawal” effect and “would feel anxious, like part of me was missing” if they could not check their smartphones constantly. Of those compulsive smart phone users, 60 percent wish they did not feel so compelled, the report added.

Globally, Information Technology (IT) professionals are even more connected. The study said almost one third of IT professionals stated they check their smartphones ‘continuously’ while 40 percent check at least every 10 minutes. Nearly 70 percent of respondents believed that mobile applications were important to their daily lives. The study said more than half of those surveyed mainly use mobile applications for games and entertainment while 27 per cent use mobile applications for work.

The study said almost 90 percent upload photos to share or store on internet sites, while 62 per cent upload videos to share or store on internet sites. 87 percent have a Facebook account, and one in 10 have Facebook always up, 41 percent update Facebook at least once a day, and over one in five update Facebook several times a day and 56 per cent of respondents have a Twitter account, and 21 per cent tweet
at least once a day.

Tags: Business, Nigeria, Featured, Cisco's Study, Customer Behaviour, Smartphones

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