Greg Rutherford (L), Jessica Ennis (M) and Mo Farah all won gold medals within minutes of each other
Praise has poured in for Team GB after they won six golds on their greatest day of Olympic action since 1908.
Two rowing golds and a track cycling gold set the tone on "Super Saturday" before Britain's athletes took centre stage in a golden hour for the sport, reports the BBC.
Heptathlete Jessica Ennis, long jumper Greg Rutherford and 10,000m runner Mo Farah all won in the Olympic Stadium.
LOCOG chairman and two-time 1500m champion, Lord Coe described it as "the greatest night of British athletics".
"I think we've witnessed something sensational," he told BBC Radio 5 live.
Lynn Davies, president of UK Athletics, said: "It was an astonishing experience to be there. I don't think I'll ever see anything like that again in my life."
London mayor Boris Johnson paid tribute to Team GB, saying it had been a remarkable first week of the Games.
"Their extraordinary efforts have brought rapture to streets, parks and living rooms in London and all over the country, if not the planet."
Britain now stands third in the medal table with 14 gold medals, seven silvers and eight bronzes.
London 2012 has already seen Britain's joint-third highest gold medal haul in the history of the Olympics.
Ennis began a stunning 45 minutes of triple athletics gold for Great Britain on Saturday night by rounding off her heptathlon victory in the 800m.
She had led her rivals after the four events on day one, before as good as sealing gold with strong performances in the long jump and javelin on day two.
"I am so shocked I can't believe it. I'm going to savour the moment. I've had great support, although I've been under a huge amount of pressure," she said.
Within minutes Greg Rutherford had won gold in the men's long jump with a leap of 8.31m, Britain's first Olympic gold in the event since Lynn Davies in 1964.
"What a night for British athletics," Rutherford told BBC Sport. "Three gold medals. It's absolutely incredible."
The hat-trick was completed by Mo Farah, who became the first British athlete to win Olympic gold at 10,000m.
"I just can't believe it. It's never going to get any better than this. It's the best moment of my life," he said.
In other developments on Saturday:
* Team GB won the Olympic title in the men's coxless four for the fourth successive Games
* Katherine Copeland and Sophie Hosking won the women's lightweight double sculls after powering away from China
* In cycling, the women's team pursuit trio set a new world record to clinch gold
* One of the cyclists, Joanna Rowsell, said she wanted her success to inspire girls, who, like her, live with alopecia
* South Korea beat Team GB 5-4 on penalties in the men's football quarter-final
* Andy Murray and Laura Robson fought their way into the tennis mixed doubles final
Many people took to social networking website Twitter after Saturday evening's events to pass on their congratulations.
Prime Minister David Cameron tweeted: "Awe inspiring win for Jessica Ennis. Proud to be cheering her on with the home crowd. Atmosphere electric on #SuperSaturday."
Former 400m runner, Roger Black tweeted: "Thankyou for inspiring a generation - the legacy of 2012 will be huge".
Paul Steeles, from Surrey, who was among the 80,000 people in the Olympic Stadium, said he was "immensely proud to be British".
"The atmosphere and sheer delight in the Olympic Stadium from all spectators of all countries was something I will never ever feel again, and it's a night that I will never forget," he told the BBC.
Sunday's highlights will include Ben Ainslie's attempt to become the greatest Olympic sailor of all time by winning a fourth gold.
Andy Murray will play for two gold medals in one day ay Wimbledon, taking on Roger Federer in the men's singles final before teaming up with Laura Robson to play Max Mirnyi and Victoria Azarenka in the mixed doubles.
Usain Bolt and his fellow sprint stars will command the attention at the end of another packed day, in the 100m final.
There will be road closures in central London as the women's marathon takes place from 11:00 BST to 14:00, starting and finishing at the Mall, with many bus diversions