Mrs. Bunmi Oke

For management of 141 Worldwide, the flourishing agency handling Etisalat and British America Tobacco accounts, among other high profile advertising accounts, this is definitely not the best of time.

As patrons of the agency are pumping champagne to celebrate the elevation of their Chief Operating Officer, Mrs. Bunmi Oke to the position of the President of the Association of Advertising Agencies of Nigeria (AAAN), the news that the agency’s award winning creative director, Mr. Steve Babaeko had left to set up his own shop is giving some concerned minds serious headache. Also recently, the agency’s Client Service Director, Soji Odedina also left to pursue his career in another place.
Until this new development, Babaeko, was the agency’s business/creative director.

Babaeko, who joined the company from inception in 2005, after a five year stint at Prima Garnet Ogilvy, is a writer, business development enthusiast, consumer behaviour analyst, brand development expert and multi-platform media influencer.
His advertising career spans nearly two decades, starting off at MC&A Saatchi & Saatchi, from where he moved to Prima Garnet Ogilvy and later 141.

While at 141, he led a team of result-oriented professionals, working on several award-winning campaigns for brands like Tom Tom, Etisalat, British American Tobacco, First Bank and Muitichoice.

Confirming the news that he had left the agency, the creative director disclosed that having given his best to the agency, he had left to set up his own business - X3M Ideas, which he said would be a full service plus digital advertising agency.