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Apple has said that the recent opening of its world-class iStore in the Ikeja Mall would increase accessibility to official Apple products in Nigeria.

"This one-of-a-kind retail store will welcome its’ first customers and make it more convenient for Nigerians to purchase Apple products and accessories," Apple said.

The iStore retail concept was first introduced in South Africa, where there are currently 13 stores in Johannesburg, Pretoria, Cape Town and Durban. The unique Apple destination stores offer innovative ideas regarding retail design, customer interaction, customer service and support to provide an unrivalled shopping experience.

Executive Director, iStore, Rutger-Jan van Spaandonk, said: “We are thrilled to be opening the first iStore in Nigeria. iStore’s expert team and amazing customer service are the hallmarks of iStores throughout South Africa and we will strive to deliver the same in Nigeria”.

The iStore Ikeja Mall has been designed as a base for the Nigerian Apple community, where customers are encouraged to learn how to get the most out of their Apple products through hands-on product experiences and professional advice.