Chief Alex Akinyele
A former Minister of Information, Chief Alex Akinyele has called on all stakeholders to join hands in building the nation’s reputation, noting that only a conscious effort in this direction could boost confidence in the nation’s economy.
Akinyele, who spoke in Lagos at the weekend said unless every top players in the private and public sectors work together in building a good image for the country, the needed development expected in the economy may be elusive.
He said: “All hands must be on deck to ensure that Nigeria earn a good name and this can only be made possible if stakeholders such as NIPR, the media and individuals see the need to work hand in hand. We all have a prominent role to play in the actualisation of this dream, that is, a dream of a better Nigeria. Once this is achieved, it will translate to an increasing level of confidence among investors thereby leading to economic growth”.
The President of the Nigerian Institute of Public Relations (NIPR), Dr. Rotimi Oladele has also expressed his concern over the little regard being accorded public relations. He pointed out that most advanced countries got their economies transformed through good reputation management.
He said: “It is only in this part of the world that public relations and perception management are not seeing as catalyst for economic transformation. It is high time government realised the importance of reputation management to economic growth. As a brand, Nigeria needs commitment of all stakeholders and the professional touch of players in the marketing communication industry, to attract investors and rapid development.” He said.