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Ad Practitioners Tasked on Knowledge Transfer to Grow Skills

10 Apr 2013

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MD, Insight Communications, Jimi Awosika

Managing Director of Insight Communications, Mr. Jimi Awosika, has called on the leadership of the advertising industry to encourage transfer of knowledge to the next generation, if they are keen about building a sustainable future.


Awosika, who was the keynote speaker at an event organised to commemorate the Cannes Lions 60th Anniversary Nigeria Dinner and Awards Night in Lagos, spoke on ‘Grooming the Next Generation of Industry Leaders’.


He described the subject as something that elicited the imperative of the existence of ad practitioners as human beings and therefore identified the need for knowledge transfer.


He said: “The subject compels us to appreciate that what any preceding generation must do is to prepare the coming generation for the challenges of tomorrow. It’s about the dynamics of parenting and progeny as captured in the ad slogan: ‘You never actually own a Patek Philippe. You merely look after it for the next generation.’


In demonstrating such belief, the senior ad practitioner noted that his company had in 1990, established the first programme that was designed to develop graduate trainees for leadership of the industry.


“Today it is a humbling fact that an enviable percentage of leaders of top Marketing Communication companies in Nigeria are alumni of this programme, which began in 1990,” he said.


At the anniversary celebration, where APCON Chairman, Mr. Lolu Akinwumi, also delivered a paper, winners of the Roger Hatchuel Academy and the winning teams for the Young Lions Competition as well as the CHINI Miami Ad School Scholarship for Nigerian Creatives were announced.


The Young Lions Design Competition was won by Adebiyi Dayspring-Adenusi and Obiamaka Ifejika of Rosabel Leoburnett; the Young Lions Cyber Competition was won by Arinola Giwa and Emmanuel Ogabi of DDB Lagos, while Seyi Owolawi and Ayotunde Ishola of Noah's Ark Communications emerged winners of the Young Lions Film Competition.


Earlier, the participants for the Young Lions Competition had been briefed by an organisation that was described a mystery client until the briefing session. The mystery client was later revealed to the participants as Gabasawa Women and Children Empowerment Initiative who required the teams to help the NGO find solutions to their challenges on an initiative called Project E-1250.


The teams then produced creative materials for different media including Film and the internet as well as offering the brand a complete makeover in terms of logo and growth strategy to help them realise their goals. It has been the tradition of the Young Lions Competition to adopt a “Charity of the Year” and offer them creative solutions to whatever challenge they present to them. Since 2008, the Young Lions in Nigeria have tackled briefs from Kanu Heart Foundation, Hope Worldwide, Defense for Children and Communicating for Change.


Managing Director and ECD of Noah's Ark Communications, Mr. Lanre Adisa, functioned as president of the Creative Jury. Other members of the jury were Mr. Anthony Ekun, Creative Director SO&U Saatchi & Saatchi, Mr. Fome Ozuwo, Creative Director, LTC/JWT, Mr. Dipo Adesida, Creative Director, Verdant zeal, Mr. Ola Olowu, Insight Communications and Mr. Oladipupo Fafunsho, Creative Director, IMS Advertising.


At the student level, the Roger Hatchuel Academy competition was moderated by APCON with the following creative jury members: Mr. Maurice Ugwonoh of DDB Lagos, Mr. Tunji Ibrahim, Creative Director of Creativexone, Mr. Abolaji Alausa Creative Director of Noah's Ark, and Mr. Clement Omemu Creative Director of Rosabel Advertising.


The Roger Hatchuel Jury also functioned as faculty for the Roger Hatchuel Academy alongside Mr. Joe Eugene-Onuorah, Head of Education and Training, Advertising Practitioners Council of Nigeria (APCON). The seminar session had held earlier on March 30, 2013 before the dinner session.


Eniola Johnson Elizabeth of the Mass Communications Department, University of Lagos emerged the overall winner of the Roger Hatchuel Academy competition.

Tags: Nigeria, Featured, Business, Ad Practitioners, Grow Skills

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