Access Bank Logo
By Raheem Akingbolu
One month after concluding the ‘Take the Lead’ promotion last month, where 25 Peugeot 407 model cars were given out, Access Bank is set to reward another 270 customers in a concept tagged ‘Customer Engagement Campaign’ between April and December 2011 with charges-free transaction for life.
Speaking while announcing the set of winners for the month of April, Team Leader, Product Management of the bank, Ejikeme Victor Ohalete, disclosed that the bank would be giving 30 customers the opportunity to earn themselves a tax-free transaction from the bank every month.
He also said, “The 30 customers whose certificates of exemption from all bank charges would be given as soon as the unified Central Bank of Nigeria’s (CBN) accounts numbers are released. The charges that would be exempted are COT, cash handling charges, ATM charges, debit card charges, embassy enquiry charges, account maintenance charges, domiciliary account charges and other charges associated with the bank transaction”.
At the event, some of the 30 customers who won for the month of April were contacted through phone. They include Omeiza Dawood Yusuf of Apapa branch; Olawapo Franklin of Gusau branch; Ekpe James ofTrans-Amadi branch, Port Harcourt; Adegbite Ademola of Osogbo branch; and Magawata Buza of Birnin Kebbi branch.
Explaining reasons behind the bank’s commencement of another promo, Ohalete said, “When CBN came out with the customers’ information update, which just ended, a lot of people viewed it from different sides, but we discovered that we can actually take it further and by so doing encourage our customers to entrench such habit any time they have such changes in their affairs in order to get the bank involved,” He said the whole idea was that the bank took the contacts of its customers and their various change of status, their wedding anniversary, their birthday and when they change their addresses. “We are using this medium of the campaign to reach out to our customers that this method is not punitive but a way of getting to know them in order to serve them better. Therefore, to encourage the customer to do so we decided to add this incentive to say if you update your details with the bank, you could be among the 30 winners that will be selected every month to be exempted from all bank charges,” he added.
He further stated that the bank is building a strong relationship with
the latest approach, in line with its core value of having genuine passion for customers.