Access Bank Launches ‘Early Savers’ Campaign

13 Nov 2012

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 Access Bank office

As part of efforts to promote financial literacy amongst children, Access Bank Plc said it has inaugurated the ‘Access Early Savers Back to School Campaign’.

The campaign, which started this month is expected to end on December 31, 2012.

This initiative, according to a statement from the commercial bank yesterday, came on the heels of the bank’s strategic partnership with Nickelodeon, a global family entertainment brand to drive its financial inclusion strategy for kids, parents and educators.

Access Bank recently launched a bespoke children financial product called: ‘Access Early Savers Account’, with the intent of inculcating savings culture in the Nigerian children.

It said: “The introduction of ‘Access Early Savers Account’ has significantly transformed children financial product offering in the Nigerian banking landscape.

“Access Early Savers is a value-based financial product exploring fun-filled and highly interactive financial literacy campaign to reach Nigerian children. Consistent with this, the ‘Access Early Savers Back to School campaign’ is a reward scheme designed to appreciate and encourage both existing and new Access Early Savers accountholders towards a sustained, responsible and independent financial practices.”

Speaking on the campaign, Divisional Director, Retail Banking Division, Access Bank Obinna Nwosu said: “The ‘Access Early Savers Back to School’ campaign initiative is part of Access Bank’s resolve to promote continued financial responsibility and independence amongst the younger generation. It is an initiative for ensuring that our children, parents and guardians do not relent on their efforts towards achieving financial independence.”

On the reward scheme, Nwosu said any account holder that reaches a minimum balance of N50, 000.00 in his/her accounts automatically qualifies to receive the branded gift items while emphasising that the exercise is neither a promo nor raffle. “This serves as an avenue for showing our sincere appreciation to our numerous ‘Early Savers’ accountholders for their loyalty and continued patronage over the last one year; and to encourage other kids to pursue a secure financial future by opening an Early Savers Account,” Nwosu added.

Tags: Business, Nigeria, Featured, Access Bank office, Early Savers

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