MD, Access Bank, Mr. Aigboje Aig-Imoukhuede
By Obinna Chima
Access Bank Plc Thursday introduced the “Early Savers Account”, a custom-made banking product for Nigerian parents and children as part of efforts to deepen its retail banking segment.
Group Managing Director and Chief Executive Officer, Access Bank, Mr. Aigboje Aig-Imoukhuede, explained that the introduction of the product was to build on the growing reputation of Access Bank as a bank of best practice in Africa and a leader in sustainability and responsible business practices.
According to Aig-Imoukhuede, the launch of the new account was in strategic partnership with Nickelodeon which is a family entertainment super-brand.
He explained that leveraging on Nickelodeon’s world-famous animated pre-school heroine and cartoon character -Dora the Explorer will encourage financial responsibility from an early age.
The Access Bank boss said: “In conceptualizing and designing the Early Savers Account, Access Bank seeks to serve the unbanked segment of the Nigerian economy, particularly children from birth to nine years. The Access ‘Early Savers Account’ recognizes that existing banking products targeted at children fail to address some of the key elements children would like to see in offerings from banks.
“These include: making the banking process simple and fun; educating them about banking in an engaging fashion; making banking for children a family affair and extending the lifecycle of the product to match the development life path of children from birth through childhood to teenage years and eventually adulthood.
This is the first time in Nigerian banking history that a product for kids will deliberately adopt this holistic approach.”
Also commenting, Senior Vice President and Managing Director, MTV Networks Africa, Mr. Alex Okosi, said; “We are delighted that Dora the Explorer will be helping young Nigerian children to go on an exciting adventure that will help them understand the value of money and get involved in the banking system early on.”